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Celebrating 20 Years of toy stories


Thinking Out Loud
by Jenn Bergin

“We’re like the Cheers of toy stores,” says Joan Steinbach, who owns Thinker Toys with her husband Tye. Kids and adults love spending time in the 4,000-square-foot store in Portland, Oregon. The happy hour has lasted for more than two decades.
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by Christine Osborne, Wonder Works toy stores

Is there any place busier during the holidays than a toy store? No, we couldn’t think of one either. The bad news is that your biggest and best selling-season is also, probably, your most stressful, especially when you’re the one driving the train, leading the show, and making holiday magic for your community. The good news is that the “crazy” condition is only temporary. So fear not! Most of you have done this before and you’ll do it again even better this year.
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Bad Moon Rising
September/October 2009
I’ve got an idea that I think could save this country from impending disaster. My idea would go a long way toward solving the energy crisis, the health care crisis, global warming and the budget deficit. It would require no action from any body of government, could be implemented immediately, and, ... [click here to read more]

by Jenn Bergin

The Toy Industry Association (TIA) says its Fall Toy Preview offers all retailers a chance to check out what’s new for the upcoming year, and to get ahead on next year’s fourth quarter planning. Once strictly for mass and long-lead retailers, this year the show is open to specialty buyers, too.

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There are toys, and there are Fabulous toys. For retailers, they’re the ones that fly off the shelves, create buzz for the store and turn random shoppers into loyal, returning customers. Fabulous toys are not necessarily brand new, but they keep kids and adults coming back to see what other cool things they can buy from your store. That’s what edplay’s Fabulous Awards recognize. This year’s 60 contenders were “nominated” by the retailers we contacted at random last year for edplay’s regular “Retailers Recommend” column. Using descriptions like, “I’ve sold a ton of these,” “It’s a win-win all around,” and “Kids love it,” store owners and employees shared their favorites.
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Shop School
Search for Product

by Kevin Fahy

kevin fahy

Golden Oldies

A number of years ago I was browsing through a bookstore looking for something to read when I saw a sign advertising a new Robert Ludlum novel. “Wait a minute,” I thought. “Isn’t he dead?”
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