article archiveSearch for Articles
Celebrating 20 Years of toy stories


It's a Hoot
by Jenn Bergin

Sarah and Erika Evers grew up in Asheville, North Carolina, a historic Southern city in the Blue Ridge of the Appalachian Mountains. As a teenager, Sarah worked at Dancing Bear Toys in Asheville’s quaint Historic Biltmore Village. When the owners were ready to sell the store in 1993, her parents purchased the business and gave it to their daughters – then just 19 and 20 years old – to run. Read More

by Christine Osborne, Wonder Works toy stores

Maya Angelou famously said: “Among its other benefits, giving liberates the soul of the giver. When we change the way we think of charity, our personal lives will be richer and the larger world will be improved.”
Read More

Click to view the entire
August issue!

Get a FREE subscription
to the edplay digimag


Return to Sender
July/August 2012
There is a very old joke in the newspaper business, that the way to get the readers’ attention is to reverse the usual subject and object in a headline. The result, of course, is, “Man Bites Dog!” Last month I came across an article in The Wall Street Journal about a company from Minnesota ... [click here to read more]

by Tina Manzer

“What one thing would you do to change the world?”

When answers to that question were shared during a crowded ASTRA educational session, one in particular drew emphatic nods and affirming murmurs. It was, “Make sure every child has his own garden.”

Read More

There are toys, and there are Fabulous toys. For retailers, they’re the ones that fly off the shelves, create buzz for the store and turn random shoppers into loyal, returning customers. Fabulous toys are not necessarily brand new, but they keep kids and adults coming back to see what other cool things they can buy from your store. That’s what edplay’s Fabulous Awards recognize. This year’s 60 contenders were “nominated” by the retailers we contacted at random last year for edplay’s regular “Retailers Recommend” column. Using descriptions like, “I’ve sold a ton of these,” “It’s a win-win all around,” and “Kids love it,” store owners and employees shared their favorites.
Read More


Shop School
Search for Product

by Kevin Fahy

kevin fahy


A few months ago I saw a movie called “Ex Machina.” The title comes from the Latin phrase “deus ex machina,” which refers to a device in Greek dramas through which a god was introduced onto the stage from a crane.
Read More


facebook edplay link pinterest edplay link