article archiveSearch for Articles
Celebrating 20 Years of toy stories


Story by Jenn Bergin
Photos by Toys & Playtime Oasis and

Sari and Sam Powazek, “toy experts” in Arizona, have been married for 46 years. For most of that time, they’ve been toy store owners. Over the decades, there have been a lot of changes in the toy retail industry – and more than a few challenges – but the couple rolls with the punches. Read More

Specialty Toy TECH
ASTRA’s new president will use her computer prowess – among other skills – to help strengthen member businesses and the organization as a whole. Read More

Click to view the entire
November/December issue!

Get a FREE subscription
to the edplay digimag


Now We're Getting Somewhere
March/April 2004
The warmth of spring is luring folks out of their homes, and kids’ thoughts are fast-forwarding to summer vacation. Where should they go? What should they do when they get there? Children’s writers and publishers have come up with some great books for junior armchair travelers. Here are some pic ... [click here to read more]

At Once All Agog

by Tina Manzer

With Halloween on the horizon, specialty toy retailer Candace Gooch was feeling the pressure. Her holiday window display was still “all up here” (index finger tapping head), but it soon had to be front and center. “I’m always just a little too late getting started,” she told me from her store in Cornish, Maine. “I haven’t been getting a lot of sleep the last three nights obsessing about it. But once I have it in my mind, I always make it work.” Read More

There are toys, and there are Fabulous toys. For retailers, they’re the ones that fly off the shelves, create buzz for the store and turn random shoppers into loyal, returning customers. Fabulous toys are not necessarily brand new, but they keep kids and adults coming back to see what other cool things they can buy from your store. That’s what edplay’s Fabulous Awards recognize. This year’s 60 contenders were “nominated” by the retailers we contacted at random last year for edplay’s regular “Retailers Recommend” column. Using descriptions like, “I’ve sold a ton of these,” “It’s a win-win all around,” and “Kids love it,” store owners and employees shared their favorites.
Read More


Shop School
Search for Product

by Kevin Fahy

kevin fahy

All Shook Up

When I was a little boy, we didn’t have organized leagues for youth football, or what a lot of people refer to by the politically incorrect term, “midget football.” That didn’t stop us from playing.
Read More


facebook edplay link pinterest edplay link