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June 2009


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Training Wheels for Social Networking Beginners

The Facebooks of the world are busy teaching millions of people how social networks work, how social networking works and how shared applications can be viral and ever-present. Therefore, the value of social networks for your business should not be based solely on what you can get out of them now, but also upon what you can learn for practical gain tomorrow. The social network payoff, in my opinion, is that the wave to come after the Facebook bubble bursts is “the personalized business network.” When each one of your customers knows how to use networking tools to build profiles, share video and connect based on mutual interests, the job of building your own social business network around your very specific community or niche will get a whole lot easier. Read More


Survey Results
Keeping Track Keeps Customers Honest

In the last issue, we asked retailers to share their experiences with return fraud. Read More

Giddyup!

Toy horses never go out of style. You may remember little horse-and-rider combinations in the ’60s and ’70s, when shows like “Gunsmoke,” “Bonanza,” “Big Valley” and “The Wild Wild West” were popular. Even though television Westerns are no longer in style, children’s fascination with horses has held strong. In fact, this year at Toy Fair, the award for Girls Toy of the Year went to Playmobil’s Horse Farm. Read More



Building Support for Her Neighborhood Toy Stores

Katherine McHenry tasted retail success when she was only 10 years old. By buying candy in bulk and marking it up to retail, she could sell it to her cousins and siblings for a profit. Later, Katherine earned spending money in high school and put herself through college by working in retail.

“Young people are not necessarily encouraged to grow up to be retailers, and my degree is in accounting,” she told us. “But I realized I enjoyed retail more and I wanted to make a career out of it.”

In 1996 she opened Building Blocks Toy Store in Chicago’s Lakeview neighborhood. Last October, she opened a second location in Wicker Park. Katherine appreciates Chicagoland’s big city – but family friendly – atmosphere, and counts them as definite pluses for her toy business. Much of her success comes from her active role of each store’s community. Read More

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by Kevin Fahy



Hi-De-Ho

Yesterday I was sitting in my office waiting for a friend of mine who was supposed to pick me up after work. As long as I have known this guy, he has driven a beat-up old Jeep that was badly in need of a new muffler, and I thought that I would know when he arrived by the noise.
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Social Play Helped Humans Survive
A new analysis of hunter-gatherer cultures shows that humans survived under harsh conditions for millions of years because their societies were organized like modern social playgroups. Amassing evidence from many years of anthropological research by multiple scholars, psychologist Peter Gray demonstrates how hunter-gatherers successfully harnessed the power of social play in all aspects of their culture and daily lives.
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What Does Paco Say About Internet Retailing?
In 1999, Paco Underhill’s Why We Buy, The Science of Shopping, was published. If you’re a retailer who hasn’t yet pored over its chapters intriguingly titled, “Shop Like A Man,” “How to Read a Sign” and “Cash/Wrap Blues,” pick up a copy of the updated and revised edition produced this year. It includes our favorite retail guru’s perspective on e-commerce, the global consumer “and beyond.” Read More


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