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Celebrating 20 Years of toy stories


It's a Hoot
by Jenn Bergin

Sarah and Erika Evers grew up in Asheville, North Carolina, a historic Southern city in the Blue Ridge of the Appalachian Mountains. As a teenager, Sarah worked at Dancing Bear Toys in Asheville’s quaint Historic Biltmore Village. When the owners were ready to sell the store in 1993, her parents purchased the business and gave it to their daughters – then just 19 and 20 years old – to run. Read More

by Christine Osborne, Wonder Works toy stores

Maya Angelou famously said: “Among its other benefits, giving liberates the soul of the giver. When we change the way we think of charity, our personal lives will be richer and the larger world will be improved.”
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Happy Employees Create Happy Customers
May/June 2012
Have you ever seen a company with unhappy employees who had happy customers? I haven’t! Employees need managers who can empathize with their stress and pain, and who honestly try to create an environment in which they feel valued and respected, despite all the changes going on around them. Then th ... [click here to read more]

by Tina Manzer

“What one thing would you do to change the world?”

When answers to that question were shared during a crowded ASTRA educational session, one in particular drew emphatic nods and affirming murmurs. It was, “Make sure every child has his own garden.”

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There are toys, and there are Fabulous toys. For retailers, they’re the ones that fly off the shelves, create buzz for the store and turn random shoppers into loyal, returning customers. Fabulous toys are not necessarily brand new, but they keep kids and adults coming back to see what other cool things they can buy from your store. That’s what edplay’s Fabulous Awards recognize. This year’s 60 contenders were “nominated” by the retailers we contacted at random last year for edplay’s regular “Retailers Recommend” column. Using descriptions like, “I’ve sold a ton of these,” “It’s a win-win all around,” and “Kids love it,” store owners and employees shared their favorites.
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Shop School
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by Kevin Fahy

kevin fahy


A few months ago I saw a movie called “Ex Machina.” The title comes from the Latin phrase “deus ex machina,” which refers to a device in Greek dramas through which a god was introduced onto the stage from a crane.
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