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Celebrating 20 Years of toy stories

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The Siren Song of South Haven

by Jenn Bergin
Some retailers face a lull in the summer, when customers are spending more time outside playing than inside, shopping. But at Oh My Darlings, “a kid’s store” in South Haven, Michigan, summer is when things are in full swing. When the warm weather hits, this ordinarily sleepy beach town springs to life and its population more than doubles. That’s when Carla Ruppert’s 1,500-square-foot toy store is packed with people from 10 in the morning until 10 at night.
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Tricks of the Trade Show
Back at the Ranch

by Jenn Bergin
In regard to Toy Fair, you went, you saw, you conquered. Now that you’re home at your store, how do you apply what you purchased (and learned) to your business? Here with some advice are veteran retailers Joanne Farrugia and Russ John.
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From www.smallbiztrends.com

10 Tips for Better E-mail Marketing
November/December 2007
On October 23, Shopatron, an online order-fulfillment company, hosted a webinar about e-mail marketing. Shopatron helps retailers fulfill orders that are placed on manufacturers’ websites. The webinar featured Brian Clausen, president of Shopatron North America, and Christopher Smith, a Shopatron ... [click here to read more]



A Look Back to February's
BIG MARKET

by Tina Manzer
We heard from exhibitors that Toy Fair was weirdly quiet on its first day this year. The lack of traffic may have been due to the new Saturday-through-Tuesday schedule (as opposed to the familiar Sunday-through-Wednesday format) or to Valentine’s Day celebrations. Or, it may have just seemed quiet due to all the space in which people could spread out – at a record-breaking 421,300 net square feet of exhibit space, Toy Fair 2015 was the largest toy marketplace ever in the Western Hemisphere.
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by Kevin Fahy

kevin fahy

Pressure Sensitive

Inflategate? Really? I have been publishing this magazine for 20 years (yeah, time flies), and during that time the “gate” suffix has probably been tacked onto at least 100 scandals. The Clinton family alone has generated about a dozen of them.
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