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Buyer Attendance Up at Toy Fair
More than 1,100 exhibitors displayed an estimated 100,000 new toys and youth entertainment products across more than 345,500 net square feet of exhibit space during the 2010 International Toy Fair, according to The Toy Industry Association (TIA). Held last month at the Javits Convention Center in New York City, the largest toy trade show in the Western Hemisphere attracted 10,600-plus buyers. The total number of buyers in attendance increased 3 percent over the previous year.
The total number of retail outlets represented at Toy Fair 2010 increased 2 percent over 2009, with 5,744 distinct organizations in attendance. The diversity of retailers spanned traditional toy sellers ranging in size from specialty toy stores to big box and warehouse retailers to drugstores, supermarkets and hypermarkets, as well as alternative toy and game distribution channels such as book and clothing stores, pet shops and travel-themed retailers.
Total attendance including buyers, retailers, trade guests, media and exhibiting staff increased 4 percent over 2009 to 25,030. Nearly 285 of the exhibiting manufacturers, distributors, importers and sales agents were first-time exhibitors.
TIA also reported an upbeat atmosphere and lots of order writing.
“This year’s Toy Fair was the best we have had in the 22 years we have been attending,” Ramona Pariente, president of Safari, told the association. “We experienced even more traffic and had more quality buyers than ever before.”
“Toy Fair has helped launch us to the next level, introducing us to a much wider range of buyers from specialty toy, book, online and gift stores, as well as providing a one-of-a-kind opportunity to network with other companies and increase our national visibility,” said Jennifer Conn, co-owner and creative director of Arttero, a small mom-owned business that sells eco-friendly, U.S.-made art kits.
The 108th American International Toy Fair will be held February 13 through 16, 2011, at the Javits Center.
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