A comprehensive list of places to be and people to see at the American International Toy Fair, New York City, Sunday, February 14, through Wednesday, February 17

Don’t get lost in the crowd, literally! Instead, refer to edplay’s comprehensive schedule to find out where you should be at any given time, including special events sponsored by three different toy industry associations. We don’t want you to miss a single celebration, presentation, networking
opportunity or shuttle bus. Our guide features dates, times and events, but for details like how to register for programs and a list of shuttle bus routes, visit www.toyfairny.com.

Toy Fair FYI

For the first time ever, the Engage! Expo (formerly “Virtual Worlds Expo”) will collocate with Toy Fair at the Javits Convention Center in New York. Held on February 16th and 17th and overlapping the last two days of Toy Fair, attendees are invited to roam the Engage! exhibit hall at no extra charge, from 9 a.m. to 6 p.m. on Tuesday, and from 9 a.m. to 5 p.m. on Wednesday. The two events are expected to draw more than 25,000 attendees and exhibitor personnel to New York City and the Javits Center.

For a complete Engage! Expo schedule including panel discussions, presentations and interviews, visit www.engageexpo.com.

ASTRA’s booth number is 6344 in the Specialty Aisle.

ASTRA’s headquarters hotel is the Park Central, 870 7th Avenue.

ASTRA will host its annual party at a new venue, The Rock Café at Rockefeller Plaza. “ASTRA’s Night in New York,” will highlight the 2009 Best Toys for Kids winners and kick off the 2010 campaign. Visit www.astratoy.org to register.

Private showroom space is located at the Javits Center. Other showroom locations are listed in the Toy Fair Show Directory, available on-site. Buyers should check with specific exhibitors in advance concerning showroom hours and admission policies.

Celebrating its 10th anniversary, TIA’s T.O.T.Y. Awards program recognizes the best toys and children’s entertainment, as well as outstanding individuals, companies and team achievements. Awards are given in 12 categories (infant toy, preschool toy, girl toy, boy toy, game, outdoor toy, educational toy, activity, electronic entertainment toy, most innovative, specialty toy, and property) plus one overarching “Toy of the Year Award.”

Honored at the event will be the 2010 Toy Industry Hall of Fame inductees: John Lasseter, chief creative officer of Walt Disney and Pixar Animation Studios and principal creative advisor of Walt Disney Imagineering; and Sam Walton, founder of Walmart Stores.

The event raises funds to benefit the Toy Industry Foundation (TIF), the philanthropic and educational organization representing the North American toy industry.

Now in its 107th year, Toy Fair consistently ranks among the top five trade shows in New York City and was recently identified by Trade Show Executive magazine as the 56th largest trade show in the United States (based on attendance in 2008). In 2009, more than 1,100 exhibitors displayed an estimated 100,000 new toys and youth entertainment products across more than 361,000 net square feet of exhibit space. The show attracted 10,000-plus buyers from 85 countries who scouted trends and placed orders.

Toy Fair is managed by the Toy Industry Association Inc. (TIA), with offices at 1115 Broadway, Suite 400. Visit the website at www.toyassociation.org

Javits Center Exhibit Hours

Toy Fair 2010 Complete Schedule

Wednesday, February 10
8 a.m. to 6 p.m. Exhibitor move-in
3 to 7 p.m. Complimentary shuttle from the Javits Center to hotels*

Thursday, February 11
8 a.m. to 6 p.m. Exhibitor move-in
3 to 7 p.m. Complimentary shuttle from the Javits Center to hotels*

Friday, February 12
8 a.m. to 6 p.m. Exhibitor move-in
noon to 5 p.m. In-person registration
3 to 7 p.m. Complimentary shuttle from the Javits Center to hotels*

Saturday, February 13
8 a.m. to 6 p.m. Exhibitor move-in; in-person registration
2 p.m. “Live with Charles Allen”
Join Charles and his marketing team, TIA’s official advertising and promotion partner, for a pre-opening day session focused on last-minute tips for attracting buyers and engaging decision-makers in a quality conversation that will ultimately lead to sales.
3 to 7 p.m. Complimentary shuttle from the Javits Center to hotels*
by 6 p.m. All exhibits must be fully installed
6:30 to 11 p.m. Tenth Annual T.O.T.Y. Awards Ceremony, Chelsea Piers, Manhattan

Sunday, February 14
7:30 to 11 a.m. Complimentary shuttle bus from hotels to Javits*
8 a.m. to 6 p.m. Same-day registration
9 a.m., 11 a.m., 1 p.m., 3 p.m., 5 p.m. Complimentary shuttle bus from Toy District to Javits*
8:45 to 9:45 a.m. “The Post-Recession Consumer: Will Retail Ever Be the Same?” Special Events Hall Level 1D
In this don’t-miss-it keynote, retail expert George Whalin shares proven tactics for readying your business to serve the more budget-minded post-recession consumer.
10 a.m. to 6 p.m. Javits Center exhibits open
5 to 7 p.m. Complimentary shuttle bus from Javits to hotels*
6:30 to 10 p.m. ASTRA’s Night in New York, Rock Cafe at Rockefeller Plaza, 20 W. 50th St.

Monday, February 15
7:30 to 10 a.m. Complimentary shuttle bus from hotels to Javits
8 a.m. to 6 p.m. Same-day registration
9 a.m. to noon Safety Update Seminar, Special Events Hall 1D
A status report on the implementation and development of CPSIA, plus a discussion of efforts now underway to harmonize toy safety standards around the world.9 a.m., 11 a.m., 1 p.m., 3 p.m., 5 p.m. Complimentary shuttle bus from Toy District to Javits*
9:15 a.m. to 10:30 a.m. Toy Safety Certification Program (TSCP) Presentation, Special Events Hall 1D
Learn why and how the Toy Safety Certification Program will help companies like yours meet CPSC and CPSIA requirements.
9 a.m. to 6 p.m. Javits Center exhibits open
11 a.m. to 12:30 p.m. Toy Fair Safety Update Seminar, Special Events Hall 1D
An update on pending state and federal legislation impacting the toy industry, and the opportunity to hear about efforts now underway to harmonize toy safety standards from around the world.
5 to 7 p.m. Complimentary shuttle bus from Javits to hotels*
6 to 10 p.m. The Sixth Annual Wonder Women of Toys Awards Dinner, The Penn Club, 30 W. 44th Street
6 to 7:30 p.m. ASTRA’s Share the Fair, ASTRA Member Lounge, 1C03, the Javits Center (ASTRA members only)

Tuesday, February 16
7:30 to 11 a.m. Complimentary shuttle bus from hotels to Javits*
8 a.m. to 6 p.m. Same-day registration
9 a.m. to 6 p.m. Javits Center exhibits open
9 a.m., 11 a.m., 1 p.m., 3 p.m., 5 p.m. Complimentary shuttle bus from Toy District to Javits*
11 a.m. “A Guide to Exporting: The Toy Industry – Challenges and Opportunities,” presented by the U.S. Department of Commerce
Meet with and learn directly from a DOC toy expert to design your own international outreach strategy.
5 to 7 p.m. Complimentary shuttle bus from Javits to hotels*

Wednesday, February 17
7:30 to 11 a.m. Complimentary shuttle bus from hotels to Javits*
9 a.m. to 4 p.m. Javits Center exhibits open
9 a.m., 11 a.m. 1 p.m., 3 p.m., 5 p.m. Complimentary shuttle bus from Toy District to Javits*
3 to 5 p.m. Complimentary shuttle bus from Javits to hotels*
4 to 10 p.m. Exhibitor move-out

Thursday, February 18
8 a.m. to 5 p.m. Exhibitor move-out

Advertiser Booth #
A Wish Come True 5505
Adorable Originals 379
ArtiSands 5915
Bananagrams 5927
Best of Best 5358
Buffalo Games Inc. 263, 255
Corolle 1523
DuneCraft 341
Elenco 3133
Endless Games 203
Fat Brain Toys 1663F
Folkmanis Inc. 1833
FS USA 2449
Guidecraft USA 2553
HABA/Habermaass Corp. 645
Haywire Group 6022
Hema Maps 5708
Jax Ltd Inc. 163
Karito Kids 1855
Koplow Games 2607
Kyp Sales & Distribution 341
Legendary Games 6133
M. Ruskin 955
Merchant Technologies 5610
MindTwister USA 6127
Monkeying Around 5932
Neat-oh 1376
NewSound Kids 1049
The Original Toy Company 1032
The Orb Factory 2277
Pacific Play Tents 2351
Paul K. Guillow 5807
Playroom Entertainment 153
Playmobil 2533
Pressman Toy Corporation 1903
Recent Toys 136
Safari 2011
Schoenhut Piano 2627, 2727
Scratch-Art 138
Talicor 313
TEDCO Inc. 123
Thames & Kosmos 1767
Toy Collection 143
Toy Industry Association 1B01-1B05
TOYOPS 967
Zillio 5913
Zobmondo 133A

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