About the Cover
Game Night Grows
Ten-year-old Allison and 8-year-old Olivia, participants in edplay’s “Game Night” enjoy the game Blurt, one of the four reviewed “by real people” for this issue. edplay is the only toy trade magazine that provides authentic game reviews, a feature of the magazine our readers have enjoyed for the past 10 years.
The American Specialty Toy Retailing Association (ASTRA) includes its own version of Game Night at its annual trade show in June. “Retailers love it because it provides hands-on learning and exposure to new games,” said Kathleen McHugh, ASTRA president. “Being the expert about games is important for every toy retailer.” (We all know how effective an open box is for selling toys, games and kits. Without a demonstration and the chance to touch the pieces and parts, customers are way less likely to purchase.)
“If you have never seen ASTRA’s Game Night, it will blow your mind,” said McHugh. “The room is packed with tables and there are over 300 retailers there. It’s a round robin format, so participants start at one table then move on to another every 10 minutes. The excitement is palpable. It is loud. Everyone is having fun, there’s lots of laughter and excited winners. It’s a very competitive group.”
The event has been part of ASTRA’s Marketplace & Academy for the past two years. In that time, the demand from vendors to participate has skyrocketed, said McHugh, which also reflects the growth trend of the trade show itself. “This year, we are doubling the number of tables/games to give more vendors an opportunity to participate and to give retailers as many options as possible.
edplay has been experiencing the same thing, and the number of pages devoted to Game Night in each issue is growing. |
